Too much noise
Social surfaces move too fast for manual scanning. High-fit conversations get buried under volume before anyone sees them.
Signal · Social intelligence platform
Find the conversations your brand should be in.
Signal monitors YouTube, X, TikTok, Reddit, and Snapchat for high-intent moments where someone is asking for what you offer. It scores relevance, drafts the reply in your voice, and routes every action through human review before anything posts.
Built by SkylerLabs. Powering social growth for
Yumz
Zim
Preflight
Vector
Selected partner brands
Why current social workflows break
Too much noise. Not enough signal.
Manual monitoring misses the best moments. Generic AI sounds fake. Direct autoposting is reckless. Most teams still have no clean review flow between idea and publish.
Opportunities missed
By the time someone notices a relevant thread, the window to join the conversation naturally is already closing.
Generic AI feels fake
Low-context comments damage trust. Brands need responses that actually match tone, relevance, and the specific intent of the thread.
Posting directly is risky
Autoposted comments go off-brand, hit the wrong thread, or create reputational problems your team will spend weeks cleaning up.
No review flow
Teams need a clean approval lane with edit, reject, and confidence controls before anything reaches a public platform.
How Signal works
Monitor → Score → Draft → Human Review → Post → Track.
Signal turns social monitoring into an operational workflow. It finds the right threads, drafts in the right voice, routes every action through a person, and never skips human judgment.
01Monitor
Listen across every relevant surface.
Continuously stream public posts, comments, and replies from YouTube, X, TikTok, Reddit, and Snapchat against your brand model.
listening · 5 platforms
02Score
Surface only the moments worth joining.
Each candidate is ranked on relevance, intent, reach, brand fit, and recency. Low-score noise never reaches a reviewer.
94 · 91 · 88 · 73 · ...
03Draft
Write the reply in your voice.
Brand-aware language model uses your voice profile, product context, and thread cues to draft a reply that reads like a person, not a bot.
draft v1 · founder voice
04Human review
A person approves, edits, or rejects.
Every draft lands in a structured queue. You set confidence thresholds per account, per topic, per launch — and override anything.
awaiting approval · 32
05Post
Publish only after sign-off.
Approved replies post to the source platform on your behalf, with attribution, audit trail, and rate-limited pacing.
posted · audit logged
06Track
Attribute reach, lift, and outcomes.
See which moments converted, which voices land, and which platforms compound — so you keep tuning what you join, not just what you post.
+31% engagement · 7d
Opportunity feed
A live stream of the conversations your brand should be part of.
Signal turns the entire public social graph into a ranked queue of moments you might want to enter. Each row is a candidate, not a commitment — you decide what gets a draft, and what gets a reply.
Detected moments · last 30 minutes
All platforms
High intent
Sorted by score
"Anyone know a good ramen spot near SoMa? Friends visiting tomorrow and I'm out of ideas."
Draft (founder voice): If they're walking from Yerba Buena, Marufuku is the dead-on pick for tonkotsu. Yumz has a quick SoMa list with hours and waits — link in profile if useful.
94
Relevance
"first international flight tomorrow and i'm low-key freaking out 😭 anyone got tips?"
Draft (support voice): No judgment — first international is rough. We built Preflight specifically for this. It walks you through what to expect at every step, gate to gate. Free, no signup for the basics.
91
Relevance
"these austin lists are all so touristy 😅 anyone got non-obvious weekend spots?"
Draft (brand voice): Zim has a hand-pulled Austin weekend list — pop-ups, music, and dives. The 2nd-street picks are underrated. Link in bio.
88
Relevance
"looking for an agent framework that can actually run a 12-step workflow without falling apart at step 5"
Draft (founder voice): If you're hitting context loss around step 4–5, Vector might be worth a look — it's built for long-horizon agent flows. We open-sourced the eval suite so you can run your own workflow before committing.
86
Relevance
"any chance you do a follow-up on the best spots that aren't on the typical SF lists?"
Held by default: Confidence 71 — below this account's threshold (80). Drafting paused.
71
Relevance
Scoring
Every moment is scored before a person ever sees it.
Signal weighs each candidate on five orthogonal signals. The composite score decides whether it enters your queue, gets held, or is dropped entirely. Thresholds are tunable per account, per launch, per voice.
Conversation scoring
op_a93f · v3
"Anyone know a good ramen spot near SoMa? Friends visiting tomorrow and I'm out of ideas."
Relevance
96
Intent
92
Reach
74
Brand fit
97
Recency
99
Composite
94/100
- Relevance — semantic match between the post and what your product actually does. Not keyword matching.
- Intent — how clearly the author is asking for the kind of thing you offer (question, request, recommendation ask).
- Reach — visibility of the thread, including audience size, momentum, and recency-of-replies.
- Brand fit — whether replying here matches your voice, audience, and what you'd be willing to say publicly.
- Recency — how live the thread is. Stale conversations score lower; nothing here is built to revive a dead post.
Human approval queue
The control surface your team actually runs on.
The approval queue is Signal's center of gravity. Every draft is reviewable. Every action is logged. Confidence thresholds, voice profiles, and per-brand rules are configured once and enforced on every item.
Approval queue
Pending32
Approved128
Rejected14
Threshold · 80
Voice · founder
SoMa ramen recommendation
Reddit · r/AskSF · 2m ago
94
High fit
First international flight anxiety
X · reply · 11m ago
91
High fit
Non-touristy Austin weekend spots
TikTok · comment · 18m ago
88
Discovery
Long-horizon agent workflow ask
Reddit · r/LocalLLaMA · 34m ago
86
High fit
Follow-up SF spots request
YouTube · comment · 52m ago
71
Held
Reddit · r/AskSF · public
"Anyone know a good ramen spot near SoMa? Friends visiting tomorrow and I'm out of ideas."
Drafted replyConfidence 94 · 38 words
If they're walking from Yerba Buena, Marufuku is dead-on for tonkotsu — short wait by 6pm.
Yumz has a quick SoMa list with current hours and waits — link in profile if useful.
Voice: founder · matches profile in 5/5 dimensions
No competitor mentions · no claims · within tone budget
Audit trail: drafted 11:42:18 · scored 11:42:19 · awaiting reviewer
Posts only after approval · rate-limited at 4/hour
Brand voice & safety
Automation without blind posting.
Signal drafts fast, but it does not post recklessly. It models your voice — its rhythm, what it would and wouldn't say, which competitors not to name, which claims to avoid — and enforces it on every draft. Off-brand text never reaches the queue.
Voice profiles
Distinct tone models per role and brand. The right voice is applied per moment, not per account.
- Founder — direct, high-conviction, willing to take a side.
- Brand — confident, clear, helpful. The reliable house voice.
- Support — calm, fast, practical. Built for distress moments.
Safety guardrails
Hard rules and soft preferences your reviewers never have to repeat. Signal enforces them before drafting, not after.
- Off-limits topics — politics, health claims, anything you list as no-touch.
- Claim budget — what you can and can't promise about the product.
- Competitor handling — name them, avoid them, or compare carefully.
- Tone budget — emoji, exclamations, slang, formality all bounded.
The posting gate
Nothing publishes without sign-off. Even the highest-confidence drafts hold at the gate until a human approves.
Awaiting human approval
0 auto-posts
Rate limit · 4 / hour
Per account
Platform-specific detection
Different platforms, different signals.
Signal listens where attention actually lives, and doesn't treat every surface the same. What counts as a high-intent moment on Reddit is not what counts on TikTok. Each platform has its own detectors tuned to the way users actually ask for help there.
YouTube
"any chance you do a follow-up on the non-obvious SF picks that aren't on every list?"
Signal looks for: creator-context recommendation asks, comparison requests under explainer videos, "anyone tried…" comments on niche channels.
X / Twitter
"first international flight tomorrow and i'm low-key freaking out 😭 anyone got tips?"
Signal looks for: question replies on live threads, low-follower-but-high-intent posts, replies to creators in your category.
TikTok
"these austin lists are all so touristy 😅 anyone got non-obvious weekend spots?"
Signal looks for: pinned comments asking for alternatives, video-context "where do I…" questions, creator-thread replies asking for sources.
Reddit
"Anyone know a good ramen spot near SoMa? Friends visiting tomorrow and I'm out of ideas."
Signal looks for: recommendation threads in target subreddits, "best X for Y" posts, comparison threads where your product fits the answer.
Snapchat
"anyone know somewhere chill to go tonight in the mission?? not trying to do the same place again"
Signal looks for: public Spotlight question replies, location-tagged recommendation asks, creator-thread responses with intent signals.
Analytics & attribution
See the work. See the approvals. See the lift.
Signal tracks the full chain — moments found, drafts reviewed, replies posted, engagement earned, and downstream conversions attributed back to the originating thread.
Conversations found
1,284
+18% · 7d
Replies approved
412
+24% · 7d
Approval rate
84%
steady
Engagement lift
2.7×
vs. baseline
Traffic captured
3,612
+31% · 7d
Attributed conversions
186
+42% · 7d
Use cases
Real moments. Real replies. Real outcomes.
Four scenes from inside the queue — each one a moment Signal would surface, a draft it would propose, and the outcome a brand could expect when the reply is approved and posted.
Yumz — restaurant discovery
Reddit · r/AskSF
01Moment
"Anyone know a good ramen spot near SoMa? Friends visiting tomorrow and I'm out of ideas."
u/sf_visiting_friend · public · 2m ago · 4 replies
02Score
94 / 100
Routed to review
03Draft (founder voice)
If they're walking from Yerba Buena, Marufuku is dead-on for tonkotsu — short wait by 6pm. Yumz has a quick SoMa list with hours and waits — link in profile if useful.
04Outcome
3,212thread views
11profile clicks
4app installs attributed
Zim — local discovery
TikTok · comment
01Moment
"these austin lists are all so touristy 😅 anyone got non-obvious weekend spots?"
@dani.in.atx · comment on @austinguide · 18m ago
02Score
88 / 100
Discovery intent
03Draft (brand voice)
Zim has a hand-pulled Austin weekend list — pop-ups, music, and dives. The 2nd-street picks are underrated. Link in bio.
04Outcome
11,440video reach
29profile visits
7list saves attributed
Preflight — travel prep
X · reply
01Moment
"first international flight tomorrow and i'm low-key freaking out 😭 anyone got tips?"
@maya_studies · reply on a travel thread · 11m ago
02Score
91 / 100
Routed to review
03Draft (support voice)
No judgment — first international is rough. We built Preflight specifically for this. It walks you through what to expect at every step, gate to gate. Free, no signup for the basics.
04Outcome
2,140thread impressions
38link clicks
12guide opens attributed
Vector — agent workflows
Reddit · r/LocalLLaMA
01Moment
"looking for an agent framework that can actually run a 12-step workflow without falling apart at step 5"
u/buildingthings · new thread · 34m ago · 22 comments
02Score
86 / 100
Routed to review
03Draft (founder voice)
If you're hitting context loss around step 4–5, Vector might be worth a look — built for long-horizon agent flows. We open-sourced the eval suite so you can run your own workflow before committing.
04Outcome
5,820thread views
74repo stars
9signups attributed
Early access
Find the conversations your brand is missing.
Signal is in early access for founders, brand teams, and agencies who want better organic reach without unsafe autoposting. Drop your email and we'll reach out when access opens for your category.